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Niche Pressworks Blog/Book Publishing/27 Book Marketing Ideas for Business Owners

Wondering what to do with your book when it’s finished?
There are thousands of ways to promote a book, but many of the ideas you’ll find on the internet aren’t well suited for business owners. Here’s a list that IS.

1) Go Live!
Get comfortable engaging your audience on camera by challenging yourself to record a short Facebook Live, YouTube Short, TikTok, or Instagram Reel every day for 30 days. One of our authors got so much attention with these that a producer reached out to explore a Netflix series!

2) Create a Mini-Course
Turn your book content into two or three 30-minute video lessons, and sell the bundle for $15-$50. Update your book to include an ad for your course.

3) Run a Free Book + Shipping Campaign
Run an ad offering your book for free if they pay shipping. A fulfillment service can handle details for you for around $8-12, S&H included. Add two upsell offers at checkout (one low-cost and one higher ticket), and get paid to get clients!

4) Offer a Masterclass
Invite fans to a free 60-90-minute webinar (masterclass) to teach from your book. Close with an invitation to your high-ticket offer.

5) Run a 5-Day Challenge
Help fans get rapid success by creating a free 3-5 day live challenge series hosted in a Private Facebook Group. Teach a 1-hour live lesson daily and return often to engage members in the newsfeed. Begin sharing your high-ticket offer on day 3.

6) Improve Your Video Backdrop
Stage your Zoom background to showcase your book on your desk or shelf. While you’re at it, make sure your lighting is good, and your entire background is professional and on-brand.

7) Update Your Book
Does your existing book reflect your current business? Maybe it’s time to update your cover or add some back-of-book ads, endorsements, or lead-gen offers. Optimize your Amazon listing and keywords while you’re at it.

8) Create a Niche Version
Create an alternate version of your existing book for a niche audience such as “TitleX for Contractors” or “TitleX for Teens.”

9) Create an Audiobook
Promoting an audio version can bring new traffic to an existing book and get your message on more platforms. You can even update your book with fresh commentary and new bonuses. Don’t miss the chance to include a PDF download with purchase. For help, visit NichePressworks.com/Audiobook.

10) Boost Your Reviews
Reach out to 5 people who bought your book but haven’t reviewed it yet. Add a task to your calendar to repeat every week until you have 100+ reviews. Out of names? Check out Pubby.co where you can earn reviews for your book by reviewing other books.

11) Interview Influencers
Interview authors and experts of interest to your ideal clients. Record the video interview via Zoom, and post it to YouTube with smart keywords. Repurpose the audio for a podcast and turn the transcript into a PDF for a free download. (Be sure you have their permission!)

12) Create LinkedIn Content
Adapt key chapters of your book into LinkedIn articles. Too busy to do this yourself? Try using AI to draft it, or check out Upwork.com or Fiverr.com for low-cost writers who will do the work for you.

13) Create a YouTube Playlist
YouTube is the second most popular search engine for people looking for expert help. Identify 5 Frequently Asked Questions about your book topic. Create a short video on each. Don’t forget to promote your book. To get found, optimize your thumbnail, description, and keywords. Hubspot has a detailed free setup guide at hubspot.com/youtube-marketing

14) Repurpose Amazon Reviews
Turn your favorite Amazon Reviews into graphics for your website, a slide for your presentations, and social media posts.

15) Profiles Check-Up
Turn a slow day into the perfect day to review and optimize all of your social media profiles. Make sure your book is prominently featured, all links work, and your profile photo stands out in the news feed. (Tip: Red, orange, or yellow shirts can help a lot!)

16) Mail Your Books
Identify 5-10 ideal prospects or potential affiliate partners to gift a copy of your book. Start by sending an email to ask if you can send a copy. Include a complimentary reason you chose them. Follow up 2-3 weeks later to ensure they got it and ask if they’d welcome a conversation to explore working together.

17) Speak Locally
Local audiences are not only convenient, they’re great for testing content ideas and developing your speaker skills. Create a list of local organizations with your ideal audience and contact them about speaking opportunities. Consider hiring a photographer or even a videographer for your media page and/or sizzle reel. Don’t forget to get a testimonial!

18) Speak Nearby
Block an hour every six months to research upcoming events within a three-hour radius of your home, and you’ll be able to speak and still sleep in your own bed. Start your search with city names followed by “conference,” then “expo,” then “association” followed by the year. Enhance your search by visiting the upcoming events for specific venues and organizations.

19) Speaker Callouts!
Reserve an hour to research upcoming events in your industry and events where your ideal prospects gather. Mix up your search by retracing the steps of leaders in your niche to see where they spoke in the last two years. Start early. Large events often book speakers 6-12 months in advance.

20) Alumni Features
Contact your Alma Mater about possible speaking engagements, classroom presentations, or even doing a feature article about your work in their Alumni Magazine.

21) Read Your Book from Stage
Want to boost back-of-room book sales after your keynote? Find 1-2 short passages to read from stage during your presentations to showcase the book and encourage more sales. Invite the emcee to read from and talk about your book during your introduction too!

22) Get Paid to Speak
Getting paid to speak isn’t your only income opportunity. Spend an hour today crafting your speaker terms and options to include speaker and book bundle packages. For example, you could discount (or omit) your speaker fees when the host purchases books for every attendee and pays your travel expenses.

23) Launch a Fan Challenge
Invite readers to share a photo of themselves with your book to be entered into a drawing for a fun prize, special bonus, or free consultation.

24) Impress Decision Makers
Is your ideal prospect a member of an executive team or on a planning committee? Ask permission to send a gift box loaded with autographed copies of your book and an edible treat for their next team meeting. Include a short letter describing how your services could be a solution to a challenge they’re facing.

25) Host a Goodreads Giveaway
Increase exposure for your book by creating an author profile on Goodreads and then host a Giveaway. Give away multiple autographed copies to encourage more readers to apply by adding your book to their shelf. You’ll pay print and mailing costs, so be sure your book is a good fit for the Goodreads audience.

26) Repurpose Your Pull Quotes
Turn your favorite book quotes into social media images and share a bit of the chapter text along with it. Link to your Amazon listing in the comment section.

27) Say Thanks!
Don’t forget to thank and encourage the people who helped you along the way. Send a thank you note and autographed copy of your book to your favorite mentors. You could even send a second copy for them to give away. If your mentor has also written a book, be sure you’ve written an Amazon review for them first! Don’t forget to review their podcast too.

Get Started on Your Publishing Strategy

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